Katrin (Ms Germany) gave a presentation about how social media is used at the University Library of Regensburg.
See the @UniOfSunLib 7-step marketing toolkit for libraries. I also told the group about how we encourage library customers to use social channels to report noise in the library, so that we can send a member of staff to come and help promptly.
Within the group, we talked about reach, impact, conversations. Interaction is the most important impact metric for social media across our libraries, and often the most difficult to measure. It’s important to experiment with different social media platforms, and not be afraid to stop doing things which aren’t working, or abandon platforms your customers no longer use.